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Sales calls turned into usable personas

Sales calls transcribed and analysed, then persona data extracted from Notion into a ready-to-use tracking file.

IZA Business AcademyIZA Business Academy

Context

A business training academy records its sales calls, but nobody has time to replay them to understand prospects.

Before

  • Hours of calls never replayed
  • Gut feeling instead of data on prospects

With the agent

  • Every call analysed and structured
  • Personas based on what prospects actually say
  • A tracking file ready for the marketing team

The system

Triggers

Sales calls
Notes in Notion

AI agent

  1. Transcribes calls
  2. Extracts objections, motivations and profile
  3. Groups into personas
  4. Exports to the tracking file

You approve

Marketing uses it

They tune their messaging using prospects' real words.

Actions

Persona file
Records updated

Results

prospects analysed automatically
16
prospects analysed automatically

Tools used

  • Notion
  • Claude

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